In a survey conducted in September 2020 regarding the importance of sustainability when choosing a brand in India, about 39 percent of the respondents stated that sustainability of the brand was very important. Further, for about 28 percent of the respondents, whether the brand is environmentally responsible was extremely important.
Importance of sustainability for consumers when choosing a brand in India in September 2020
Original source question. "Please rate the importance of the following attributes to you when choosing a brand?"
Attribute: "Whether the brand is sustainable and environmentally responsible"
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IBM Institute for Business Value. (September 2, 2020). Importance of sustainability for consumers when choosing a brand in India in September 2020 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. "Importance of sustainability for consumers when choosing a brand in India in September 2020." Chart. September 2, 2020. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. (2020). Importance of sustainability for consumers when choosing a brand in India in September 2020. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value. "Importance of Sustainability for Consumers When Choosing a Brand in India in September 2020." Statista, Statista Inc., 2 Sep 2020, https://www.statista.com/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/
IBM Institute for Business Value, Importance of sustainability for consumers when choosing a brand in India in September 2020 Statista, https://www.statista.com/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/ (last visited November 05, 2024)
Importance of sustainability for consumers when choosing a brand in India in September 2020 [Graph], IBM Institute for Business Value, September 2, 2020. [Online]. Available: https://www.statista.com/statistics/1197859/india-importance-of-sustainability-for-consumers-when-choosing-a-brand/
